When we first sat down with the BPOA to discuss our Omaha Gives! campaign, brand awareness and community engagement quickly emerged as the priorities. As a nonprofit that works to increase diversity, enhance the quality of life in the black community, and foster a stronger relationship with law enforcement, their popular community events are a big piece of what they do, but they were lacking visibility.

Soon, an idea started to come to fruition. What if we leveraged Say Hey There’s ties with Omaha’s artistic and cultural community to create an event that would help lessen the separation between the people, police, and community organizations, bringing the groups together to bond over music, community, and a good cause?

The event was unanimously approved, so we got to work! It evolved into Hip Hop for Peace, a benefit for the BPOA featuring prominent Omaha emcees, DJs, artists, and leaders. We also invited community organizations to attend and share educational resources and at-risk youth to come and witness the quality, positive content. The raffle at the event benefited Omaha 360, an organization that works to end gun and gang violence and develop thriving, revitalized neighborhoods.

The all-ages event had a suggested donation at the door, and we also sold merch and held a raffle to help raise money for the cause. The vibe was indescribable, with everyone very appreciative to be involved in such a special night.

All in all, we raised $2,781.35 in sponsorships and door donations from the event to go towards the BPOA’s programs and events like the annual Student Celebration Day and Easter Egg Hunt in North Omaha!