Perhaps one of the biggest undertakings and most important steps in any digital marketing strategy is updating a website. The First Responders Foundation wanted a modern, robust website that would be an effective tool in helping them reach their goals. Necessary features included:

  • Ultra-modern, fresh design
  • Responsive layout for all devices
  • Easy donation feature
  • Blog to keep people updated on events and human interest stories
  • Events calendar to showcase fundraisers and activities and allow people to register
  • Replace copy-rich areas with infographics
  • FAQs section
  • Newsletter sign-up
  • Social media integration