Every year Wear Yellow Nebraska hosts the Annual Wear Yellow Ride, Fun Run & Walk, featuring various cycling routes and a 5K. The proceeds go to their Cab Ride Program to help cancer patients get to and from treatment. In 2017, we were honored to partner with the nonprofit to manage the event branding. Our goal was to create a consistent look and feel for all facets of the event and include:

  • Branding, signage, and print
  • Creating the event logo
  • Merchandise
  • Digital marketing (email campaigns, website updates, social media calendar)
  • Community management the day of the event