Yesterday Facebook released the new version of Page Insights for brands. The new version is clean and useful, and I think it’s a huge improvement. It’s been reorganized both aesthetically and structurally. Here’s why you should head over to your page now to check it out.
5 Things to Like About the New Facebook Page Insights
1. You can easily compare reach to engagement.
Why does this matter? Because if you know that a certain post has a high engagement percentage but a low number of people saw it, then you can easily boost the post to increase your reach, thus spreading a message you already know is popular with your audience.
2. You can determine the best day and time to post content.
There’s a bunch of data out there on which days of the week and hours of the day pages should post content, and some even offer data by industry, but Page Insights has taken it to a whole new level, giving each page access to their own, custom data on when their fans are online.
3. You can compare external referrers and how your different tabs perform.
See which external referrers are driving people to your page, and which parts of your page people are engaging with the most.
4. You have insight into which posts people would “dislike” if they had the option.
Not to say you should focus on the negative, but there is now a way to review when and how often people are hiding your posts, reporting you as spam, and unliking your page. If you have a very large audience, this feature will help you decide which types of posts to cut form your editorial calendar. At the very least, it’s interesting to review.
5. You can easily boost the posts that have the most engaging content.
Look at that big, blue boost button just waiting to get clicked and work its numbers magic. Good for Facebook, good for me, good for everyone!
Want to know what else has changed? Watch Facebook’s video tutorial.