Content • Community • Campaigns
Modern content should be enjoyable. Clickable. Social. It should be relevant, authentic, simple, tell your story, and win people over. Content is our specialty. We know the when, where, why, and how of digital content. When crafting your content, we consider all of the modern best practices and trends in user experience.
Modern consumers make decisions based on recommendations, brand transparency, activism, and personal passions. To engage, we focus on proactively delighting your community. That means crafting compelling content, celebrating your circle, and tapping into the power of brand advocates. Online, that means crafting content that will resonate, acknowledging reviews, being transparent and responsive, and tapping into the power of your advocates. Offline, that means hosting unforgettable soirees that bring people together in the name of your cause.
A great campaign has the power to influence, move, and inspire. We can help you market a fundraising event or initiative, create buzz, manage a winning social media campaign, and so much more. How? It all comes back to great ideas, great content, and the way we package everything together to resonate with your audience.
BRAND IDENTITY & STRATEGY
Whether you are about to launch a new brand or need to clarify your existing brand, we can help you craft standards that will help you ensure consistency in style and voice, stand out and grow awareness over time, and propel your organization to the next level. We can also help you develop and roll-out a marketing and communications strategy to support your overall goals.
EVENTS & CAMPAIGNS
We can develop a marketing strategy for promoting special events and campaigns and roll-out across all mediums. For campaigns that means developing creative assets and blasting them out to the masses. For events that may include: promoting sponsorships; developing assets for radio, TV, and digital displays; press releases; programs and signage; timeline development and scripting; videography, photography, and more.
The many facets of social media management include planning engaging content, crafting messages, publishing posts, and advertising. Depending on your needs, it can also include basic community management (e.g. responding on your behalf, answering questions, liking comments, RTs, and other acknowledgements).
We marry your mission, vision, and goals with our creative concepts to create compelling, beautiful video stories that resonate with your audience. From “about us” pieces for your website to PSAs to social media commercials promoting your fundraiser or program, we’ll handle all aspects of production including creative direction, logistics, editing, and help you determine the best ways to use your video and get it out in front of the world.
Everything from the fonts and colors you choose for your marketing assets to the significance behind your logo design has an impact. We always design with your brand in mind. Design projects include brochures, mailers, flyers, posters, print or digital advertisements, and imagery for your website, social media, or email campaigns.
From writing news stories and headlines to brand messaging, every organization needs a great writer. We write for modern audiences and specialize in what translates well for online readers (hint: it should be clear, concise, and compelling). Stay fresh and enlist Say Hey There for help in writing everything from your newsletter copy to emcee scripts to human interest stories for your blog.
For the best effect, your website should be appealing, responsive for all devices, and give the people what they want. Ask yourself: are all of my donors’ or customers’ potential questions answered? Is the information included still relevant today and easy to find? Are modern best practices applied? We can guide you through the website-enhancing process with the user in mind — from customizing a modern, responsive design that will work beautifully on all devices to writing great copy. You’ll end up with a contemporary website built on the robust WordPress platform set up to evolve with your changing needs well into the future.
We can help create and schedule engaging, interactive HTML emails for your various audiences. This can include template development, audience management, and providing analytics. Recommended platform: MailChimp.
"Drop the Mic!" Brainstorms
What’s in a name? Only everything! Need the perfect name, tag line, or hashtag for your new brand, campaign, program, or something else? We have a way with words, and our collaborative, laid-back Drop the Mic! brainstorm sessions will win your team’s buy-in and get the creative juices flowing. You’ll end up with one-of-a-kind, strategic branding.
Google Workspace Partner
We are a Google Workspace partner! Google gives you the tools you need to run your organization like a pro. Set up custom email, share and store files securely online, video chat from any device, and more. Contact us for more info on how your organization can make the transition and get 10% off the first year.
We use Gain, a social media management tool and content planner that allows us to collaborate with clients in a seamless workflow. Gain offers a beautiful, clean calendar interface, post mock-ups for each platform, approvals processes, content exports, and more. Sign up via our referral link and get 50% off your first 3 months!
Behind the Scenes
As the Founder of Say Hey There, Mikala draws upon her 15-year career in marketing to help client partners manage a communications strategy and roll-out campaigns. She has been asked to speak about branding, storytelling, and entrepreneurship at panels hosted by the Omaha chapters of IABC (International Association of Business Communicators) and AAF (American Advertising Federation), and has been featured in the Omaha Chamber’s We Don’t Coast blog.
In her spare time, Mikala enjoys supporting the arts. She is a past president and longtime board member of the Omaha Entertainment and Arts Awards, and remains involved to this day as a marketing sponsor. As a music journalist, she has been supportive of Omaha’s hip hop scene since 2013, running a blog and having work published in The Reader. Mikala also enjoys volunteering for community events such as MAHA and Student Celebration Day.
Mikala is passionate about music and about the creative community here in Omaha. If you ever need any sort of help with marketing, graphic design, web development, branding, strategy, etc, I highly recommend Mikala and Say Hey There!
The level of professionalism and consistent engaging content that Say Hey There provides is unparalleled. I really enjoy working with Mikala and I look forward to continuing in the future.
During my time as a Say Hey There intern, I got to practice and improve my skills as a videographer by working on real projects with real clients. Not only did I have the benefit of learning the technical side of digital content creation, but I also gained invaluable experience with the social side of digital marketing under Mikala’s mentorship. After my internship, when I went on to create content for my own clients, I felt wholly prepared to solve creative problems and give my clients the videos they needed.
Mikala is among the most determined and talented people I’ve met. She is a knowledgeable and savvy marketing and creative professional who is as great with people as she is at crafting solutions that produce results. Mikala is fun to work with, and she brings tremendous energy to everything she does.
I worked with Mikala Harden for several years during my time as the President and Executive Director of a large nonprofit in the Omaha area. She helped us develop our brand and creative assets and ensure consistency across all mediums, which contributed to the organization’s growth. She led our marketing and digital strategy and the quality of her work was consistently excellent. Mikala has been a real asset to the First Responders Foundation.
If you want to have an amazingly personal experience with outstanding results Say Hey to Mikala. A true professional with an eye for detail and voice, her work speaks for itself–and for her customer.
Since our website re-design and new marketing rollout in September of 2014, we could not be more impressed with Mikala and the job she does. She has exceeded our every expectation and would recommend her and the job she does to anyone looking for a long term relationship with an expert in her field. Mikala has become a very important part of our Foundation and is 100% immersed in our success. Say Hey There will be the best marketing decision you will make.
When I first met with Mikala, she knew exactly what we needed to bring our brand to life. She asked questions that drove to our company’s essence and message—what we wanted to share with the world—and crafted our brand from there. Mikala and her team at Say Hey There created our online presence and streamlined our communication process with clients and amongst our staff, and helped us present our story and our services consistently across platforms. We simply could not be more pleased with our decision to partner with Say Hey There in making our brand a reality.
It has been wonderful to partner directly with Mikala for over five years! She always stays up-to-date on the current trends, presents innovative and creative ways to keep costs within budget, and assists with strategic planning that allows continued growth. Her marketing, branding, and design skills allow her to easily assist with any needs that may arise. Mikala’s hard work ethic, high integrity, and desire to always do what is right, make her an extremely reliable and valuable asset to our organization. Over time, Mikala has helped grow our social media presence and general brand awareness through her support of our internal marketing team. It’s been my pleasure to partner with Say Hey There over the years and work directly with Mikala on a variety of long-term and one-time projects. She brings a wealth of knowledge and experience to our organization. I would recommend Say Hey There to any business seeking outstanding marketing and branding assistance.
Mikala is the best! She knows what she is doing and does it well. She will give you the true answer even if she knows you don’t want to hear it and over the years I haven’t always encountered that kind of honesty in the marketplace. Great computer skills and has helped me whenever she takes one of my emergency calls – because it is always an emergency.