If you follow tech news sources at all, then you probably heard of the stunt that T-Mobile CEO John Legere pulled at CES this week. If not, here’s a brief synopsis: he crashed an AT&T party because he thought it would be funny and got kicked out by security.
It is pretty funny.
A bold move for a bold dude. I had to find out more. This guy is a breath of fresh air in an industry dominated by stale stereotypes. Turns out Legere has been trolling the competition on social media too. And, he’s doing social media right. For example, when I checked out his Twitter feed, it showed him being active in engaging customers, both current and potential. What CEO does that? AND calling the competition out for not doing the same, which is a brilliant marketing move (and unheard of as far as CEOs go)?
It’s fascinating. Put him on your list of techies to watch!
In the meantime, check out this article on 5 things John Legere is doing to transform into a rebel CEO.